About Me
Hi! I’m Alyssa.
Thanks for stopping by my portfolio.
With 8 years of social media and content marketing experience under my belt, I’ve got the knowledge and expertise it takes to create a successful digital footprint for you. Whether you’re just getting started or well-established and looking to refresh your strategy, I can help you get to the next level based on your goals.
From top of funnel to lower funnel, each of your objectives requires an expert eye to not only understand the next appropriate post or communication with your audience, but to be able to roll up each individual channel’s activities into one overarching strategy.
While I have experience marketing with a wide range of industries, my career has primarily been focused on retail and fashion. As the Senior Manager of Communications at Adrianna Papell in New York City, I oversaw B2B and D2C initiatives. Internally I set the marketing strategy with a focus on social media marketing, email marketing, and SEO web content. I also oversaw the creative direction of photo shoots. Externally, I managed branding with partners including Macy’s, Amazon, and Kay Jewelers.
My marketing philosophy is completely customer and brand centric. When you listen to what your customers are telling you and respond in-kind with content that makes sense to them and aligns with your brand, magic happens.
After working on freelance projects for friends and family, I realized that my true passion was in helping others achieve their goals. I thrive on a start up environment, collaborating, and being nimble to adjust to the ebbs and flows of business.
I can’t wait to help you achieve your goals. Shall we get started? Reach out to me directly at the contact button below.
