Objective: Create a branded wedding guide the bride will want to keep during her wedding planning process.
Outside of Bridal Guide. White space featured personalized wedding countdown and 15% off coupon for Adrianna Papell at Macy’s.
Objective: Introduction to all verticals of the Adrianna Papell Wedding Shop at Macys.com with a focus on the entire bridal party.
Objective: Present bridal party options to the bride at a time when she is most likely in market— mailing aligns with the timeline on the bridal guide mailer based on her wedding date.
Objective: Remind the bride about the wedding shop and focus on the items she needs from “Yes” to “I do.”
Objective: Remind the bride about the other events she has coming up associated with her wedding date. Unlike the wedding itself, these events have shorter consideration periods and occur closer to the wedding.