Copywriting
From product descriptions to full-scale marketing campaigns, words matter— no matter the size of the project. I am an experienced copywriter across various industries— most notably fashion and retail. I have also managed a team of in-house copywriters, contracted projects to experienced freelancers, and maintained strong working relationships with these trusted writers.
Digital Copywriting
It all starts with a click. Compelling copy creates a story, drives engagement and traffic, and converts first-time visitors to loyal customers.
PRINT COPYWRITING
Give your customer something to remember your brand by with a personal touch like a postcard, package insert, and more.
Macy’s x Adrianna papell bridal multimedia campaign
Created in partnership with Macy’s, this campaign featured a direct mailer, several email touchpoints, a social media campaign and a print campaign in well-known wedding publications such as The Knot. Campaign Objective: Raising brand awareness of Adrianna Papell at Macy’s.